"自宅で晩酌をしているOLは約9割
20代前半女性の飲酒率は男性を上回っている
女性の飲酒率は40年前と比べ4倍に増えている
女性がお酒を購入する際、新商品を試す割合は24歳以下が最も多い

「1人台所で家事をしながら」といった新しい飲酒の機会を提示している
「最初は皆と一緒にたしなむ程度→そのうちに一人でも購入」というケースを狙っている
昼間の一人酒はアルコール依存症につながりやすい
女性のほうが男性よりもアルコール依存症になりやすい傾向がある"
— お酒CMが「女の1人酒」だらけなのにはちょっと怖い理由があった - NAVER まとめ (via shibata616)
  1. Date Posted Icon 24th January 2012
  2. Reblogged Icon Reblogged From ishida
  3. Notes Icon Notes: 194
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